Reddit Ads Conversion Tracking: How to Set Up Reddit Pixel with Google Tag Manager
Last updated: September 5, 2025
Tracking conversions is the backbone of any successful paid campaign. If you’re running ads on Reddit but not tracking events, you’ll struggle to understand what’s working and what’s wasting ad spend. The solution is Reddit Ads conversion tracking — powered by the Reddit Pixel. In this guide, we’ll walk step by step through setting up the Reddit Pixel with Google Tag Manager (GTM), so you can measure signups, purchases, and other key actions on your website.
Step 1: Create a Reddit Ads Account
Before you can run campaigns, you need an account on ads.reddit.com.
Go to ads.reddit.com and sign up.
Provide your business information.
Set up payment and billing details.
Once complete, your Reddit Ads dashboard will be ready to use.
Step 2: Set Up Reddit Events
To track conversions, Reddit requires you to configure events in the Event Manager.
Go to Event Manager inside your Reddit Ads dashboard.
Click Configure Data Sources.
Choose Reddit Pixel via Google Tag Manager.
You’ll see two options:
Auto setup via Google account (simpler, one-click publish).
Manual setup via Pixel ID (copy-paste into GTM).
For most advertisers, using Google Tag Manager is faster and avoids manual coding.
Step 3: Connect Reddit Pixel to Google Tag Manager
If you use Google Tag Manager for other platforms (Google Ads, Meta Ads, LinkedIn Ads), integrating Reddit Pixel will feel familiar.
Inside Event Manager, copy your Reddit Pixel ID.
Log into Google Tag Manager.
Create a New Tag → Select Reddit Pixel template from the Template Gallery.
Paste your Pixel ID.
Assign the tag to the correct workspace.
Click Publish.
Unlike manual setups, this method auto-publishes the container, so you don’t need to create variables or triggers manually.
Step 4: Configure Custom Events
Now that the Pixel is live, it’s time to set up conversion events.
You have two options:
Default Reddit events (page view, add-to-cart, purchase, etc.).
Custom events (signup, free trial, form submission, etc.).
Example: Setting up a Signup Event
In GTM, create a New Tag.
Select Reddit Pixel → Custom Event.
Name the event, e.g.,
signup_event.Set up Triggers:
Manual email entry (direct signup).
Social login (Google/Microsoft account signup).
Save and publish.
👉 This allows you to capture both types of signups without missing conversions.
Step 5: Test Your Pixel Setup
Before going live with campaigns, always test your events.
In Reddit Ads, open Event Testing.
Enter your website URL.
Use a test email (e.g., from a temporary email service).
Complete the signup process.
✅ If your tag is firing correctly, you’ll see the event triggered in real time.
Step 6: Launch Reddit Ads Campaigns
With conversion tracking in place, you can now create campaigns with confidence.
Go back to the Reddit Ads Dashboard.
Click Create Campaign.
Choose your objective (Conversions, Traffic, Brand Awareness, etc.).
Assign your newly created conversion event as the optimization goal.
Now, Reddit’s algorithm will optimize towards the users most likely to convert.
Comparison: Reddit Ads vs Other Platforms
Here’s how Reddit Ads tracking compares with other major ad platforms:
Platform | Tracking Setup | Event Types | GTM Support |
|---|---|---|---|
Google Ads | Native Tag + GTM | Standard + Custom | Yes |
Meta Ads | Pixel + CAPI | Standard + Custom | Yes |
LinkedIn Ads | Insight Tag | Limited | Yes |
Reddit Ads | Reddit Pixel | Standard + Custom | Yes |
As you can see, Reddit offers flexibility similar to Google and Meta, making it easy to integrate into multi-channel marketing setups.
FAQs on Reddit Ads Conversion Tracking
1. What is Reddit Pixel?
The Reddit Pixel is a piece of code that tracks user actions (like signups, purchases, and form submissions) on your website and sends data back to Reddit Ads.
2. Do I need Google Tag Manager to set up Reddit Pixel?
No, you can manually paste the Pixel code into your site. However, Google Tag Manager makes it easier to manage multiple ad platform tags in one place.
3. Can I track multiple conversion events with Reddit Pixel?
Yes. You can track page views, add-to-cart, purchases, signups, and any custom events you define.
4. How do I verify if my Reddit Pixel is working?
Use Reddit’s Event Testing tool in the Event Manager. Complete a test signup or purchase, and you should see the event fire in real time.
5. Is Reddit Ads conversion tracking GDPR/CCPA compliant?
Yes, but you must configure consent management properly. Reddit provides compliance resources, and you should align with your region’s data laws.
Setting up Reddit Ads conversion tracking is essential if you want to optimize campaigns and measure ROI accurately. By integrating the Reddit Pixel with Google Tag Manager, you can:
Track key user actions (signups, purchases, etc.).
Optimize campaigns for high-value conversions.
Manage multiple ad platforms under one tag manager.
Now that your Pixel and events are live, you’re ready to launch conversion-focused Reddit Ads campaigns.
Next step: Test different ad formats (Promoted Posts, Video Ads, Carousel Ads) and use your conversion data to scale winning campaigns.